{"title":"I S M O","description":"\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0012\/9813\/7133\/files\/ISMO_logo_480x480.png?v=1557015060\" alt=\"\" width=\"208\" height=\"61\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eISMO is a cultural fusion reflected in the form of fashion.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eBety Zafra started writing the ISMO story when she was still in university. Her passion and curiosity guided her to explore the world of social design.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eShe presented the ISMO project at the School of Visual Arts in New York in an effort to be accepted in an intensive Social Impact Design program. Her project was one of only 15 accepted projects in the program and that's how ISMO was born.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eZafra's purpose is to improve the lives of the artisans that create beautiful and traditional art. Her determination in finding a way to make our world better through design is what keeps inspiring and fueling the ISMO story.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0012\/9813\/7133\/files\/AY_AMOR_LOGO-09_f26930cb-9a5e-481e-ab08-66b7cfb1f432_480x480.png?v=1557015136\" alt=\"\" width=\"222\" height=\"56\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e","products":[{"product_id":"urban-art","title":"URBAN ART","description":"\u003cp\u003eThis design is the perfect mix of artisanal work and urban fashion.\u003c\/p\u003e\n\u003cp\u003eThe detailed embroidery is handcrafted by artisans from San Andres Larrainzar, Chiapas, Mexico using a back-strap loom which is a tool that has been used in the region for centuries.\u003c\/p\u003e\n\u003cp\u003eThis design fits true to size. We don’t carry 0.5 sizes. If your size is 7.5, size 8 will be the right fit since the width is the same. The textile color won't fade away if it gets wet. It can be carefully cleaned with a white damp cloth.\u003c\/p\u003e","brand":"Ay Amor","offers":[{"title":"6 \/ White","offer_id":15233253965869,"sku":"UT160","price":140.0,"currency_code":"USD","in_stock":true},{"title":"7 \/ White","offer_id":15233253998637,"sku":"UT170","price":140.0,"currency_code":"USD","in_stock":true},{"title":"8 \/ White","offer_id":15233254031405,"sku":"UT180","price":140.0,"currency_code":"USD","in_stock":true},{"title":"9 \/ White","offer_id":15233254064173,"sku":"UT190","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/9813\/7133\/products\/10sin_fondo.png?v=1557012150"},{"product_id":"satin-art","title":"SATIN ART Black","description":"\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/snv0mEhXd1s\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003cp\u003eThe satin of this ISMO design combined with the urban artisanal work on the heel make these sneakers a bomb of style and tradition.\u003c\/p\u003e\n\u003cp\u003eThe embroidery is handcrafted by artisans from San Andres Larrainzar, Chiapas, Mexico using a back-strap loom which is a tool that has been used in the region for centuries.\u003c\/p\u003e\n\u003cp\u003eThis design fits true to size. We don’t carry 0.5 sizes. If your size is 7.5, size 8 will be the right fit since the width is the same. The textile color won't fade away if it gets wet. It can be carefully cleaned with a white damp cloth.\u003c\/p\u003e","brand":"Ay Amor","offers":[{"title":"6 \/ Black","offer_id":15233270448173,"sku":"ST160","price":131.0,"currency_code":"USD","in_stock":false},{"title":"7 \/ Black","offer_id":15233270480941,"sku":"ST170","price":131.0,"currency_code":"USD","in_stock":true},{"title":"8 \/ Black","offer_id":15233270513709,"sku":"ST180","price":131.0,"currency_code":"USD","in_stock":true},{"title":"9 \/ Black","offer_id":15233270546477,"sku":"ST190","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/9813\/7133\/products\/7sin_fondo.png?v=1557015325"},{"product_id":"satin-art-burgundy","title":"SATIN ART Burgundy","description":"\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YRxibaNkc4g\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003cp\u003eThe satin of this ISMO design combined with the urban artisanal work on the heel make these sneakers a bomb of style and tradition.\u003c\/p\u003e\n\u003cp\u003eThe embroidery is handcrafted by artisans from San Andres Larrainzar, Chiapas, Mexico using a back-strap loom which is a tool that has been used in the region for centuries.\u003c\/p\u003e\n\u003cp\u003eThis design fits true to size. We don’t carry 0.5 sizes. If your size is 7.5, size 8 will be the right fit since the width is the same. The textile color won't fade away if it gets wet. It can be carefully cleaned with a white damp cloth.\u003c\/p\u003e","brand":"Ay Amor","offers":[{"title":"6 \/ Burgundy","offer_id":15233381007405,"sku":"ST260","price":131.0,"currency_code":"USD","in_stock":false},{"title":"7 \/ Burgundy","offer_id":15233381040173,"sku":"ST270","price":131.0,"currency_code":"USD","in_stock":true},{"title":"8 \/ Burgundy","offer_id":15233381072941,"sku":"ST280","price":131.0,"currency_code":"USD","in_stock":true},{"title":"9 \/ Burgundy","offer_id":15233381105709,"sku":"ST290","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/9813\/7133\/products\/PERSPECTIVA.jpg?v=1557015630"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/9813\/7133\/collections\/Ismo_2FE0723.jpg?v=1557014916","url":"https:\/\/ayamor.us\/collections\/i-s-m-o.oembed","provider":"Ay Amor","version":"1.0","type":"link"}